Wedding Trends: Season 2017

  • Kaleidoscopic Lehghas :
    Don’t hesitate to go all out this wedding season. Neons to orange to parrot green to deep purple to all of the together. Lenghas are your ultimate go to this wedding season. Take inspiration from the likes of Nomi Ansari and Ali Xeeshan and add a splash of multicolor hues to your festive collection. Kaleidoscopic in print can be quite a handful but dare to carry it as an embroidered piece.

L-Iman Ali for Nomi Ansari  M-Jeem Official  R-Hocane sisters for Ali Xeeshan

  • Velvet:
    Nothing embodies royalty as Velvet does. Light to heavily embellished velvet in dark tones is over the wedding horizon. Whether it’s a western look as carried by Fareha Altaf or a more traditional approach in form of lenghas, jackets, anarkali frocks, velvet can make heads turn at any event.

L- Sania Mastakiya  M- Misha Lakhani  R-Sabyasachi

  • Shawl:
    It’s around 8°C or lower outside and girls’ gotta stay warm. Reach out for a cozy matching or contrast velvet shawl or pair a vibrant shawl with a silvery frosty jora. Drape one around your body or throw one lightly around your neck that it falls naturally, giving you an elegant, old style look.

L- Misha Lakhani  M-Maya Ali in Mohsin Naveeed Raja  R-Amna Baber in Ali Xeeshan

  • White and silvery pastels:
    Whether you’re the bride, the groom’s sister or a a door ki rishteydaar, this would make you stand out between all the reds, oranges and other customary shaadi keh rang. Take a leap of fate and give it a try. Add some statement jewellery and strut your uniqueness.

L- Deepak Perwani   R- Faraz Manan

  • Glimmer:
    Metallic make up to sequins, add an overdose of shine and glow to yourself. Metallic eye make-up and nails would your be your sacha, pakka saathi in not only this Shadi season but the whole 2017.



Sapphire Pre-Spring Collection

The Hot-Shot in the town and most quite famous ladies dressing brand in Pakistan is coming up with Bang! Sapphire is coming up with the seasonal sartorial fix for their patrons with the launch of their Pre-Spring Intermix unstitched collection which will be available nationwide from 20th of January 2017.


Can’t Stop Falling In Love With It

Let me first introduce you with Saphire if you you didn’t get an ear to that.

It’s been just two years to Sapphire brand in the market and it has become a leading high street retail brand with its huge demand in the market. Sapphire has left all other lawn brands behind with its unique and beautiful prints that attract people from all ages. Sapphirea collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery called ‘Nigeen’. Sapphire’s collection mostly reflects an eclectic bohemian spirit through vivid designs and bold embroideries.

The collection comprises of 100% Signature pure seasonal fabrics featuring viscose chiffon duppattas with jacquard front and embroidered embellishments. The color palette is vivid, vibrant and booming keeping in mind the spring theme

The prices for the pre-spring collection start from PKR 2,590 to PKR 3,290 only.


Speaking about the collection Nabeel Abdullah, Director Sapphire, has said;“The most exciting and challenging time begins with the onset of spring summer as it is the longest season in Pakistan. Sapphire Lawn is entering into the second year of its Lawn launch along with launch of our second retail store in Lahore on the 1st of March, 2016. This surely has been an amazing journey which wouldn’t have been possible without the support of our patrons and customers. With this collection, we hope to continue to provide our clients with the joy of sartorial satisfaction and charm.”


So Express your joy this season with Sapphire Pre Spring Lawn and get your hands on some of the beautiful lawn suits on 20th of January. You can also shop online at Sapphire Online

Fashionable and Inappropriate? The Controversy which Urwa and Melania Trump sparked

 Just recently Pakistan witnessed it’s one of a kind, high profile and highly public wedding. Farhan Saeed and Urwa Hocane tied the knot amidst lot of gaiety, glitz, dances and sparkle. However, as their Nikkah held at the Badshahi Mosque gave many to-be-wed couples major goals, what left a bad taste in the mouth were many comments circulating around the social media on how Urwa’s dress was inappropriate for an event held inside a place of worship.



Urwa is dressed in an off-shoulder,embellished,  ivory white Ghagra.


Both the bride and the groom were dressed in Elan.


A few days later on Christmas, international media was abuzz with the new of American President-elect Donald Trump and his wife Melania Trump attending Church midnight services at an Episcopal church in Palm Beach, Florida. What surrounded this news was the controversy that Melania’s mini dress was pushing the boundaries of what suitable church attire is.


Melania Trump wore a thigh grazing dress with a high neckline accessorising it with a belt and high heels.

When fashion is increasingly about ‘expressing yourself’ ‘breaking social barriers and stereotypes’ what does dressing appropriately mean?

There’s a thin line between being appropriate and being fashionable and that balance is hard to find. Since both concepts are perspective working out that fine line can be very difficult. Most of the social meaning of our clothes is contextual. The appropriateness of the dress is often dictated by the situation and the event. Times change, values change, situations change. However each and every of them carries a decorum that evolves with time but is ever-present and the social demands that we follow it.

If we have no qualms about following a business dress code in the corporate sector, uniform in educational institutes, flashy costumes at themed parties then why are we inconsiderate about giving religious places the respect they deserve.

Places of worship, cultural buildings and heritage command respect, reverence and recognition. Such cultural values are much greater than our existence. Being fashionable and being appropriate merge at a path and that’s what we should search for.

City Dreams

–  Dreaming

//Dreams, only the dreams of the dusk

Only the old remembered pictures

Only dreams closing the day

And starting the next one//



– Ray of Sunshine

// The fashion and style from the eyes of a small town girl. They say fashion is for the biggies, but this is a ray of hope a sunshine for all the STGs. It’s our time. It’s our dream. Now it’s our city dreams and we will follow and catch them. //



–  Make Art, Be Art

// She didn’t look nice. She looked like art and art wasn’t supposed to look nice; it was supposed to make you feel something.//



– Broken Dreams

// What happens to a dream deffered?

Does it dry up

like a resin in the sun?

or fester like a soul

and then run? //




8 Kinds of People You’ll See at Pakistan Fashion Week



From afar ( read: You mobile screens as you go through your Instagram feed) the fashion industry is extremely glitzy and luring, having models with waists you wish you had and dresses which would give anyone a run for his money and high-end after parties with your favorite celebrities but in reality there’s much more to it.
Since we have another fashion week (Fashion Pakistan Week Winter/Festive collection) just around the corner we thought we’d give you a list of people you’re mostly likely to spot there if you’re lucky to get enough to get some invites from you PR friends but we all have out Instagram and Snapchat accounts to watch from afar anyways.

1) Aunties dressed up like Teenagers:
Most of these would be industry greats (read: bygones) who may not be seen much on-screen but have contacts to get the invites, or the wives of corporate CEOS who funded the event or socialites who have membership of the ‘hot and hip’ ladies club.
You may even witness the reverse case scenarios in which girls in their late teens are masked fully in tons of make-up and draped to-the-tee, looking like 50 year olds.


Hmmm. Someone needs to hire a stylist I guess

2) Socialite girls:
These are often the daughters of the above mentioned aunties. They can be spotted by their quilted Chanel hand bags and the latest designer pieces. They’d either be cracking up the loudest at the lamest joke or be sitting crossed leg on their seats, barely breathing, with airs that could show a shade on someone from a mile away. There is no in-between.

3) Black t-shirt waley volunteers:

Seen running around the venue as if they’re the most ‘hot’ thing in town, these volunteers are often seen taking selfies with celebrities in between the tasks they are assigned (we’ve always wondered what they were). They take undue advantage of the passes to the backstage by insisting on taking pictures with models while they’re mid-way getting ready for the ramp. (cheez I guess?)

Red carpet rockers at #FPW16 #Urdu1 #TDAP

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4) Pedo-uncles:
How can you forget these uncles (read: sugar daddies) with all the hot models and rest of the ‘niswaan jins’ around. They’d be suited up with tightly fitting dress shirts and a bulging ‘toond’ to complete the look. Looking around for cleavages and various other ass-ets, these uncles know how to freak you out.

5) Bloggers:
The crowd that’s constantly stuck to their phones and we say ‘crowd’ because they are often found together either hugging each other on the red carpet or sitting in the 2nd or 3rd row during the event. They are the first ones to ask “What’s the Wi-Fi password?” and are sure to update their followers about everything that goes on (read: their every breath).

#psfw16 with the stars

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6) People on the red carpet with no invites:
These people are more numerous than you think. They’re only there to take pictures against the background on the red carpet. Occasionally they may be successful in getting into the venue but more often they return home and share the pictures on social media to show just how ‘it’ they are.
7) The ‘sponsored’ crowd:  

One of the tactics used by designers who did not make it to the showcase slot is dressing up celebrities, journalists and (sometimes) bloggers from their off-the-shelf collections. (Read: It wasn’t just a co-incidence that it was raining Sana Safinaz on you Instagram feed during the Pakistan Fashion week last spring.)


All the lovely ladies in Sana Safinaz

8) Designers and fashion editors:
They make up the Frow (because saying front row is so Twenty-Thirteen).Their expressions clearly show how  done they are with such events but are here due to the excessive pleading of the publicist.
Screw ‘showing up to support their fellow designers’, they are over heard gossiping how the collection being showed on the ramp  has a ‘paindu’ color palette or the aesthetics are too kaleidoscopic (wtf is that even supposed to mean).


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